FW:234.99.1A
INITIALIZING...
Direct Response & Conversion Copywriter
I write copy that
|
Franz Abadia (Tony Writes) helps high-growth DTC brands and agencies scale revenue through psychology-driven sales funnels, high-ROAS landing pages, and email conversion copy.
The Process
What's The Secret To Great Copy?
Mastering a process of precision.
My Expertise
What I Can Do For You
Driving action and revenue through high-converting, scroll-stopping copy.
01 / Service
Website Copy
Clear messaging for homepages, service pages, landing pages, and offer pages.
- Homepages
- Landing Pages
- Offers
02 / Service
Ad Scripts & Creative Copy
Short-form video scripts, hooks, ad angles, and social copy built to stop scroll and drive action.
- Video Scripts
- Social Angles
- Hooks
03 / Service
Email Copy
Launch emails, promo sequences, nurture flows, and direct-response campaigns.
- Promo Sequences
- Nurture Flows
04 / Service
Brand Messaging
Positioning, offer clarity, voice direction, and message structure for brands that sound messy or generic.
- Positioning
- Voice Direction
05 / Service
Copy Audits
If your current copy feels weak, confusing, or flat, I break down what is not working and what to fix.
- Breakdowns
- Actionable Fixes
Selected Work
The Copy Showroom
There's no better way to communicate my work than by showing you my craftsmanship. Email, Web, Social—take a moment to let your eyes linger.
€8,430
REVENUE IN 7 DAYS
4.18%
CONVERSION
76.78%
SALES PAGE
144
ORDERS
€58.54
AOV
Full-funnel copy for a European DTC supplement brand — advertorial through checkout, not just an ad. Written in English, Dutch & German.
Mix finished creative in with the data. Drop in the HydraLift / PawVita static ads and an Eddy Nassar thumbnail (899K view count on-screen) between the Meta Ads Manager screenshots, so visitors see craft, not just spreadsheets.
5,019
MESSAGING CONVERSATIONS
₱36.45 avg · ₱182,943.95 managed on the flagship campaign.
41.5%
COST-PER-CONVERSATION CUT
₱48.13 → ₱28.16, while reach nearly doubled to 25,683.
₱27.14
PER CONVERSATION, WINNING TEST
290 contacts · 181,819 impressions on the scaled campaign.
Works
Viral Samples
Here are some of my viral works.
The Voices of Impact
People I Worked With
“Tony is the G!! I have worked with Tony for some projects and he always delivers it amazingly. His crazy good! The scripts he wrote. I simply love it.”
Mohammed Said Omer
Co-founder
Molu Socials
A Legacy in Ink
Work with a result driven copywriter today.
Are you ready to remove the burden of copywriting within your system?
I'll respond within 24 hours after receiving the message.